Debunking 7 Content Marketing Myths
Ever thought of releasing your own information product, but then thought “eh, maybe not” after finding out the “struggles” involved in creating the product? Well, what you heard is probably exaggerated and I am here to bust some myths about content marketing.
Myth #1. “You need to spend a fortune”
Reality: You don’t. Well, initially, of course you will have to put some time and effort into it, but it is only a one-time investment that could pay you back for the rest of your life. So if you think about it, the risk/reward proposition is quite lucrative – provided your content is good and gets noticed, of course.
Myth #2. “Content creation takes a lot of time/doesn’t take much time at all”
Reality: The amount of time your content is going to take to be produced depends on the type of content. It could take you anywhere from a few weeks to several months. If you haven’t had firsthand experience at content creation, there are some great resources out there. Or, if you don’t have time, I may be able to help you there. Whether you need some advice, or need help – feel free to reach out.
Myth #3. “You need a huge audience”
Reality: You need a loyal audience. Most people assume that you need thousands of followers to make significant revenue. While having more people to pitch your ideas to might increase your chances of finding new buyers, having a small but loyal group of customers could be enough. Be prepared to provide what people want instead of creating content just for the sake of creating content. Most importantly, know your market’s pain points.
Myth #4. “You will have plenty of buyers”
Reality: People just assume that content marketing will automatically generate an audience. That is true only if you are producing content that connects with your audience. You might be producing something nobody wants! You need to know your target audience and address the specific problems they need help with. I’m not against coming up with innovative ideas for content production, but solving REAL problems would be a safer bet.
Myth #5. “You need to give 100% of your attention to the content itself”
Reality: It is true that you need to have relevant content. That said, the “packaging” and knowing how to market your product is JUST as important.
You could have a great ebook or online course that NOBODY buys because you don’t know how to sell it.
Regardless of how effective and helpful your content is, it won’t matter unless you present it in an enticing manner! In this case the proverb “Don’t judge a book by its cover” doesn’t work. So be smart and package wisely.
Myth #6. “This is easy money” OR “You will make big bucks in no time”
Reality: Probably not. You only hear about a handful of people who made it big on their first try. But what about the thousands of unknown people who barely make three figures at the end of the month? Your content will probably not go viral. Especially for the beginners out there, start by setting realistic targets and get professionals to help meet those targets. Be patient. Stick with it. See what works. See what doesn’t. Respond accordingly.
Myth #7. “You need to be an established person/ brand to start”
Reality: The Internet has plenty of avenues for you to make your first move. You don’t necessarily need to be a big business or a known face to promote your content; you just need a platform where you can reach out to your target audience. Sure, some extra help won’t do any harm but being a “one man show” should not keep you from marketing your product either.
So these are some of the common misconceptions I’ve come across with content creation and marketing. Like I said earlier, most of them are just exaggerated takes on why you shouldn’t pursue content marketing but I encourage you to give it a try. Content marketing is a great way of bringing in additional income. Invest time, effort, and professional assistance to put your best foot forward.