5 Popular Ways to Convert your Knowledge into Content
To a casual observer, the process of offering information on the internet seems easy and extremely rewarding in terms of growing your brand and financial gain. I’ll be the first to admit it’s not easy, but it can be fun and rewarding. Don’t be demotivated by the fact that you need to invest time in creating decent content. You need a target audience and you need to understand how to provide value to them. That’s it.
I’ll say it again. The key to success online is to create content that gives value to your customers.
I’ve created a list of ways to convert your knowledge, skills, and experience into engaging content to create traction with your target audience.
Videos are the most popular and engaging form of content today. It’s convenient and it allows people to use their visual and auditory senses. Videos appeal to all age groups. A common misconception is that you need to buy expensive equipment and used advanced editing. NOT TRUE. Sometimes a basic video camera and minimal editing can be sufficient. A screencast can be effective as well.
PDFs (Ebooks & Guides) and Graphics (Infographics, Memes, etc)
With handheld devices, people can easily access PDFs and graphics. You’ve probably seen these in the form of e-books, e-guides, infographics, memes etc. E-books and e-guides are typically contain more information spread over multiple pages, whereas graphics like memes and infographics are focused on quick visual appeal. Both are effective depending on the ideas you want to convey.
Audio Files (Podcasts)
Audio files such as podcasts are an emerging trend. This form of content is among the most personal means of storing and imparting knowledge. People can listen to audio files when they are on the go– driving, jogging, running errands, etc. Online audio files are accessible to almost everyone, and is used by all age groups (similar to video files). Making an audio file is fairly simple; all you need is a recording device to record your audio file. The files do not take up a lot of storage space on your devices, and can be easily shared and downloaded online.
Social Media and Blogging
Words are powerful. You don’t need any kind of digital content to make an impact. Just look at Twitter. One sentence can be more powerful than a video. In other words, if you don’t want to mess with videos, graphics, or any other multi-media content – just use your words! Start a blog. Engage with people social media.
So this is my bread and butter. Creating an online course its probably the most time-consuming of all the methods I’ve listed, but it can also be the most rewarding, intrinsically and financially. One of my role models, Charlie Munger, said it best – “The best thing a human being can do is to help another human being know more.”
Just because people can “google” just about anything – it doesn’t mean your knowledge, skills and experience are not valuable to others. Your authenticity has a way of connecting with people that no “google search result” can ever do. You have your own stories. You have your own ways of explaining things. This is VALUABLE. Share this value with others.
One last thing …
Even as I finish this post, I know many more technologies are emerging that will allow you to create content. This short list should give you a general idea of the main categories out there, so I encourage you to start exploring! If you spend just 1% of your day (15 minutes) working on converting your knowledge, skills, and experience into helpful content – it can really add up over time.